How to become a Successful personal trainer
Fitness Industry is booming not only in India but across the world. According to forbs, 20% of citizens in the USA have GYM/Fitness center Membership. In India with the rise in GYMs opportunity for qualified personal and fitness trainers is rising exponentially. Here we have laid out the Guidelines on How to Become a Successful Personal Trainer. Happy reading…
Key to How to Become a Successful Personal Trainer
- Identify the location, where you are planning to conduct your personal training business?
- What is your niche? What kind of clients would you be targeting? would it be special population, fitness models, children, some sports athletes or females, etc.?
- Will Personal Training be a part-time or full-time career for you?
- What type of Personal Trainer Certification will you choose?
- Continuing Education
- Ethics and Ethos
Let us elaborate on each of the above points
Where are you going to Conduct your Personal Training Business?
- Places of training include in-home, outdoors, private studios, parks, and recreation centers, corporate offices, GYMs, and health clubs.
- Consider the geography of your city or town and any special limitations you might have.
- If you live in a densely populated city, in-home training is done more easily, as your travel time and convenience of settings is much more manageable.
- Sometimes, training in a condominium or apartment complex can maximize your training time allowing you to train several clients within close proximity without traveling.
- If you live in a rural area, or a less populated city, you still want to look for opportunities where several clients within the same proximity can be trained. —
- Look for areas where you will have the greatest number of clients available in as small an area as possible. You might want to consider targeting a health club, gym, community center, or park district to work with your clients.
- For a new trainer, significant travel time between clients can be expensive and inefficient.
- Training your clients at an already existing exercise facility can make a great deal of sense. You have a pool of prospective clients from which to draw and a more targeted group in which to focus on.
Identify areas of specialization
- Work with Clients for which you are qualified to work with and that you can enjoy and relate to.
- A few examples of groups for specialization include: Prenatal and Postnatal clients, Young Athletes, Seniors, Weight loss (fat loss) Body Building, Women, Physically Impaired (Spl Population), etc
- When targeting an area of specialization, you must have the skill and knowledge in proper program design, implementation, and limitations; and be able to offer services and expertise that other trainers cannot.
- Specializing will also encourage you to focus your efforts on keeping up to date on any developments in the field of health, wellness and exercise programs for the benefit of your clients
Career Choice, Relationship with Clients & MAKE YOUR CLIENTS FITNESS GOAL YOUR MISSION
- Personal Training as a Full or Part-Time Career
- Personal trainers have the advantage of being able to determine their own schedules. As with any other vocation, when you commit yourself entirely to the profession, you will be more likely to succeed. —
- Consistent income from personal training takes time to develop. —
- Therefore it would be wise to have an additional job with a steady income, (for example working in a gym or health club, part-time, as a staff or floor trainer)
- Have your clients be committed to their program with you from the start.
- Work on Adherence.
- Keep the program simple and Interesting
- Client illness and other priorities will assuredly mean that you will experience some weekly cancellations.
- Expect an average of at least 1 to 2 Cancellations every week
- Reschedule the client’s sessions as early as possible
Personal Trainer Business Materials & Planning
- Often times, prospective clients will see your business materials before you meet them and have a chance to sell yourself in person.
- This material may be in the form of a website, brochure, FB, Insta, or Twitter Page, letter, ad, or business card.
- If your business materials do not prompt a prospective client to contact or respond to an ad, they are obviously not effective.
- All your material should be honest and straightforward. Tell them exactly who you are, a Personal Fitness Trainer; Strength & Conditioning Specialist; Nutrition & Wellness Consultant; Children’s Fitness Specialist, and so on.
- Tell prospective clients more about your background, philosophy, and the services you offer. Be concise, clear, and honest.
- Use the highest quality material that your budget will allow. Keep in mind that you are trying to appeal to more than just a few people, and a simple, professional approach will assure that your material gets attention.
Personal Trainer Burnout Syndrome
- Avoid the Personal Trainer Burnout Syndrome & Take Time Off for Yourself
- A successful personal trainer needs to allow time for their own workouts and personal interests, as well as an occasional week off.
- You need to be able to give 100% to your clients! You also need time for yourself to rejuvenate your mind and body.
- This often will mean getting totally away from the people and the environment in which you work.
- It is most likely that you will experience some type of winter illness.
- Allow one week of sick time for yourself each year.
“Do’s & Keep Doing” List – How to Become a Successful Personal Trainer.
- Thank prospective clients for contacting you. Reiterate your qualifications and experience.
- Give your personal training clients/potential clients an idea of how you work. In other words, explain the particulars of your initial consultation, if you have one, and how the training sessions will progress from there.
- Tell them to call you if they have any further questions. End the conversation by telling them you look forward to having them as a client.
- Mark your calendar, and call them within a week to set up an appointment. —
- Acquiring clients is at the heart of your business. —All the work you have up to this point leads up to this. Getting started with a client is only the beginning of the relationship.
- You must also continue to service your clients in many ways to keep their continued business,
Key components How to Become a Successful Personal Trainer are as follows.
- Find Creative Ways to Get People to Know About You
- Offer limited time, free “mini” workouts in a community center, park, or gym.
- Limit these sessions to a half an hour, and focus on the client’s immediate interests
- Initial Consultation
- Your first meeting with a potential client is critical. In this meeting, you want to create the best possible impression.
- It also sets the tone for your client/trainer relationship.
- This meeting will also determine the extent of the commitment the client is willing to make to training with you, including frequency and longevity.
- Be aware that you must appeal to a broad group of clients.
- Leave the excessive jewelry and overly trendy fitness outfit at home.
- If you are a male, be sure you are shaven and that your hair is clean and combed.
- For either sex, if you have been exercising, be sure you have showered.
- Your clothing, including your shoes, should be clean. —It may help to keep a pair of new athletic shoes in your closet just for these initial meetings.
- Listen to the Client
- Listen to what the clients tell you they want.
- All the clients you meet will have different goals and needs. You just have to let them tell you.
- Make consistent eye contact while listening to a particular client. Acknowledge every piece of information your client provides.
- Ask them what they expect from a program, and describe how you plan to help them accomplish their goals.
- Be specific about how you will work with them.
- Let them know what type of testing and feedback you will provide and how you will support them and their progress
- It is important to get your clients committed to a consistent schedule, both for the benefit of their progress and to help make your training week more efficient.
- Work hard to try to get the client committed to specific training times in that first meeting.
- Cancellation Policy
- Determine a cancellation policy and stick to it.
- Many trainers adhere to a policy that states that if a client cancels within 24 hours of a scheduled appointment they will be charged a partial or full amount of a training session fee.
- Illness and family emergencies must be taken into consideration as acceptable excuses. Use your own discretion.
- The policy means nothing unless you are able to enforce it.
- Your time is valuable, and you need to account for those hours that you leave open for clients.
- Explain the policy fully, before you accept a client.
- Have them sign a form that tells you they understand this policy
First Client Meeting – Step by Step guide
- Warm-Up Questions
- This is where you will ask some questions, and then really pay attention to what the client is telling you.
- Let the client tell you exactly what he/she would like to accomplish. Keep quiet and observant and take notes.
- Don’t interrupt
- Sample Questions you may ask to your clients.
- What do you hope to accomplish with a fitness program (or in working with a personal trainer)? —
- What are your goals in a fitness program? How do you plan to reach your goals? Can you be more specific?
- You will usually have no problem in discovering a client’s needs but occasionally will need to ask a client for more information.
- Ask him/her to be more specific.
- This step is also called establishing the client’s needs
- Affirm Client
- Restate the goals and needs of the client, as you understood them.
- This is your first opportunity to explain the importance of a complete program.
- Help Client Establish Realistic Goals.
- At this step, you will take into account a client’s initial goals, needs, and clarify them.
- You will explain a realistic time frame for achieving the set targets.
- You will also be implanting the value of a personal trainer in the client’s mind.
- Explain exactly how you will help in reaching their specific goal. Whether it is weight loss, or gaining muscular bodyweight, etc.
- Give the Client a Sample of Your Services
- This one lends itself to your own creativity. If you can, show another client a copy of a nutritional program that you used with a client who successfully lost weight.
- If a client has low back pain or tight hamstrings, demonstrate some hands-on stretches so the person can see the value of your work. You offer a physical service.
- You may, at this point, want to conduct a “mini evaluation”, perhaps a body composition or blood pressure check.
- Remember this should not take the place of a complete health screening and evaluation.
- Also, you do not want to exercise with a client at this point. Just offer a sample of what it will be like.
- Continue to establish your value by helping the client to reach anticipated goals.
- You have established and restated their needs. You have helped them make those needs more realistic, while continually reaffirming the importance of working with a trainer.
- Now you must simply ask for their business. If you have not used this introductory process before, try practicing it with friends in a role-playing situation to get comfortable.
- Remember, asking for someone’s business is not easy at first for anyone. Take a deep breath, and try it a few times.
- I will be very surprised if you don’t acquire some new clients.
- Dealing with the Objections
- The most important thing to remember is to acknowledge the client’s objections. —
- Respond directly to the objection, and let the person know that the complaint is valid and maybe even common.
- After you have responded, you must once again ask for the person’s business.
Marketing Strategy – How to Become a Successful Personal Trainer
- Identify your market. For example, how many trainers have bodybuilding clients? Yet why do your business cards have only one type of service on it?
- Be Congruent. Walk your talk and talk about your walk.
- Be Consistent. In your message and literature.
- Be Caring. If you are caring, your clients will refer you to the world.
- Be Continuous. With your marketing literature so other people will see it.
- Provide Quality Service. All services and literature should reflect quality.
- Traffic. Use your nice clean vehicle and think about advertising your business on your license plate.
- Business Cards. Match your letterhead and be easy to understand. (Avoid clutter.)
- Things to do to make a difference to make a new client
- Identify what makes you better than another personal trainer. Is it your price, availability, your experience, and/or your qualifications?
- Avoid bashing the competition. Present your strengths, not your competitor’s weaknesses.
- Testimonials are strong. Use them when appropriate. Be sure they are real; avoid ones that sound like they were ghostwritten.
- Remember to use your name, logo, and phone number.
- Remember to state clearly what service you provide and your ability to help potential clients reach their goals.
If you are passionate about health and fitness, if you are committed to stay fit and healthy and keep your clients fit and healthy, if you see your clients goal as a mission for yourself, if you are a good listener and compassionate to your client’s need, if you are ready to acquire knowledge and keep yourself updated with the health, nutrition and fitness industry, then this profession is for you, needless to mention here, that this is the noblest profession you could choose. Follow How to Become a Successful Personal Trainer Guidelines and we assure you success.